Snapchat Spotlight: use the current paid specs

Snapchat's paid Spotlight inventory and requirements are documented separately from organic Spotlight distribution. The platform may update formats, placements, eligibility, and recommendations, so this page does not make universal claims about ranking signals, replay rate, sound-on behavior, audience mix, or performance.

Read the current paid guide for the applicable ad format, creative requirements, and placement details: /learn/snapchat-spotlight-ads.

1. Snapchat for Business. "Snapchat Ad Formats & Specs." Accessed August 24, 2026. forbusiness.snapchat.com