// REELS_ANALYZER
Instagram Reels ad analyzer
Drop an Instagram Reels ad — video, image, public Reels URL, or script — and get a senior Reels strategist's read in under 90 seconds. Hook-rate prediction, save-rate forecast (Reels' #1 ranking signal), six-category rubric, aesthetic-bar audit, Boosted vs Advantage+ readiness comparison, and three rewritten hooks calibrated to 2026 Reels benchmarks.
// BENCHMARKS_2026
2026 Instagram Reels ad benchmarks
Median ranges from the Ad Bench dataset, calibrated against Instagram Reels paid-creative performance in early 2026. Every Deep Dive report grades the submitted ad against these benchmarks.
| Metric | Median range | Note |
|---|---|---|
| Hook rate (3s) | 25–40% | Reels averages slightly higher than TikTok because the aesthetic-bar filters out lower-quality openers earlier. |
| Save rate | 0.6–1.8% | Saves are Meta's #1 Reels ranking signal — heavier than comments, shares, or watch-time. Save-bait copy matters here. |
| Share rate | 0.3–1.0% | Reels rewards DM-share and story-share more than feed-share; both feed back into Meta's interest graph. |
| Watch-completion | 40–65% | Reels viewers stay longer than TikTok on average — partially because the aesthetic-bar means lower-quality content gets fewer impressions. |
| Cost-per-click range | $0.40–$3.00 | Boosted Reels run cheaper than Advantage+ Shopping; Advantage+ variants can spike CPC during creative-shuffle phases. |
// WHAT_WE_SCORE
What the Instagram Reels analyzer scores
The six universal rubric axes (hook, clarity, CTA, brand fit, native feel, pacing) calibrated for Instagram Reels— plus per-platform sub-axes that don't exist on the cross-platform rubric.
Save-bait CTA
Saves outrank comments, shares, and watch-time as Reels' #1 ranking signal. Save-bait copy patterns score; link-first openers tank.
Aesthetic bar
Reels rewards aesthetic-led polish more than TikTok. A raw selfie-cam clip scoring 78 on TikTok might land at 62 on Reels for the same script. Color grade, b-roll density, and audio-visual sync all factor.
Hook formula
Curiosity-gap formulas dominate Reels. Pattern-interrupt lands less reliably than on TikTok; number-led works but reads as TikTok-imported.
Advantage+ readiness
Audio licensing, safe-zone interaction, variant-friendly composition. Advantage+ Shopping generates creative variants you may not control — score the cut against the variant set, not just the source.
LTK / affiliate rubric tilt
When LTK, Amazon Live, or off-platform affiliate signals fire, the rubric reweights: CTA framing for link-in-bio, save-bait, FTC disclosure timing, and the DM-share funnel all gain weight.
// FAQ
Frequently asked questions
What does the Reels ad analyzer score?
Six rubric categories (hook, clarity, CTA, brand fit, native feel, pacing) tilted for Reels — saves weighted heavier than comments, aesthetic-bar threshold raised vs TikTok, audio-visual sync as a separate signal. Plus ten predicted performance metrics (hook, hold, completion, save, comment, share, follow, CTA CTR, avg watch, engagement) and Boosted vs Advantage+ readiness. Deep Dive adds business projections, risk flags, three rewritten hooks, caption, and CTA variants.
Does it work with private Reels URLs?
Private and restricted Reels can't be fetched server-side — Instagram blocks the metadata endpoint for non-logged-in requests. The analyzer will analyze whatever public data is available (handle, hashtags from caption when reachable) and flag scores relying on visual content as provisional. For private posts, upload the MP4 directly via the Video tab — that path uses only browser-extracted keyframes.
Is it tuned for Reels specifically vs TikTok mode?
Yes. Reels mode uses a Reels-specific system prompt: saves weighted heavier, aesthetic-bar raised, audio-trend alignment scored against Meta's audio library (different from TikTok's catalog), and the algorithm-signal sub-axis covers Reels-specific signals like remix-friendliness and DM-share velocity. URL submissions auto-detect Instagram and route to this mode.
Can it score Reels ads alongside TikTok and Shorts?
Yes. The analyzer keeps the six rubric axes universal so you can compare scores across platforms. Per-platform calibration shifts what each axis measures — TikTok hook scores against FYP cold-start, Reels hook scores against the 3-second mute glance, Shorts hook scores against the repeat-view loop. Use the comparison feature for side-by-side.
Does the LTK / affiliate mode work for Reels?
Yes. When LTK or affiliate signals are detected (caption keywords like 'shop my LTK', 'link in bio', 'discount code'), the rubric reweights for Reels-native affiliate mechanics: save-bait CTA gets heavier weight, DM-share funnel becomes a scored axis, FTC disclosure timing is enforced, and link-in-bio framing replaces TikTok's pinned-comment scoring.
Is there a free tier?
Yes. Free account: 3 Quick Checks + 1 Deep Dive per day (1 Quick Check/day anonymous). Pro $49/mo: 10 Quick + 10 Deep per day, full Deep report, saved history. Agency $199/mo: 100 analyses per day, brand kit, drafting workbenches, API access, team seats.
How does pricing differ from TikTok mode?
Pricing is plan-based, not platform-based. The same Free / Pro / Agency plan limits cover TikTok, Reels, Shorts, and every other platform. One subscription, all platforms.
// RELATED_GUIDES
Instagram Reels ad strategy guides
// READY_TO_SCORE
Drop your Reels ad below and run the scoring.