// FACEBOOK_ANALYZER
Facebook ad analyzer
Drop a Facebook ad — video, image, public facebook.com / fb.watch URL, or script — and get a senior Meta strategist's read in under 90 seconds. Covers Facebook Reels (same Meta ranker as Instagram Reels, different audience skew) and Feed video (4:5 / 1:1, sound-on, longer dwell, older intent-quality). Hook-rate prediction, six-category rubric, Advantage+ Shopping readiness, three rewritten hooks.
// BENCHMARKS_2026
2026 Facebook ad benchmarks
Median ranges from the Ad Bench dataset, calibrated against Facebook paid-creative performance in early 2026. Every Deep Dive report grades the submitted ad against these benchmarks.
| Metric | Median range | Note |
|---|---|---|
| Hook rate (3s) | 20–35% | Facebook averages slightly lower than Instagram Reels — older audience skews more tolerant of slower openers. |
| Save rate | 0.3–1.2% | Saves matter less on Facebook than Instagram. DM-share and on-platform comment volume are more reliable distribution signals. |
| Watch-completion (Feed) | 45–70% | Feed video gets longer dwell than Reels because the format is less swipe-aggressive and the audience is older. |
| CTA CTR | 0.8–3.5% | Feed's CTA button real-estate converts at a higher CTR than Reels swipe-up. Facebook's older intent-quality audience helps. |
| Cost-per-click range | $0.50–$2.50 | Advantage+ Shopping is generally cheaper than Reels-only campaigns; cross-placement (Reels + Feed + Stories) campaigns blend the CPC. |
// WHAT_WE_SCORE
What the Facebook analyzer scores
The six universal rubric axes (hook, clarity, CTA, brand fit, native feel, pacing) calibrated for Facebook— plus per-platform sub-axes that don't exist on the cross-platform rubric.
Reels vs Feed split
Facebook serves both Reels (9:16 vertical, same Meta ranker as IG Reels) and Feed (4:5/1:1/16:9, sound-on, longer dwell). The analyzer scores against whichever format you submit and flags cross-format suitability.
Audience-skew calibration
Facebook skews older + rural-US + more tolerant of brand-direct copy than Instagram. Native-feel scoring is gentler on Facebook than IG Reels; brand-direct messaging gets less penalty.
Advantage+ Shopping readiness
Audio licensing, variant-friendly format, brand-safe risk bar. Advantage+ Shopping Campaigns generate creative variants — score the cut against the variant set, not just the source.
Andromeda creative-diversity
Meta's Andromeda model rewards creative diversity at the ad-set level. A single high-scoring ad won't outperform a diverse 5-creative set even if the individual score is lower.
DTC affiliate / off-platform link
Facebook's link CTA ("Shop Now", "Learn More") converts hardest among the three Meta surfaces (FB Feed > IG Reels > Stories). Off-platform DTC affiliate links score against this funnel.
// FAQ
Frequently asked questions
Does the Facebook ad analyzer cover both Reels and Feed video?
Yes. Submit a 9:16 vertical and it scores against Facebook Reels (same Meta ranker as Instagram Reels but older + rural-US-skewed audience). Submit 4:5, 1:1, or 16:9 and it scores against Feed video (sound-on more often, longer dwell, older intent-quality audience). The analyzer flags cross-format suitability when relevant.
Does it accept fb.watch and facebook.com URLs?
Yes. Paste any public facebook.com or fb.watch link. The analyzer hits Facebook's public oEmbed endpoint (no API key required) to fetch metadata, processes the cover frame, and scores against Facebook-mode rubric. fb.watch short-links resolve through redirect automatically.
How is it different from the Instagram Reels analyzer?
Same Meta ranker underneath, but the calibration shifts: Facebook Reels rewards more brand-direct copy (the polish penalty is lighter than IG Reels), the audience skew is older + rural-US, saves matter less, and Feed format (4:5/1:1) is an option that doesn't exist on IG Reels. URL submissions auto-detect Facebook and route to this mode.
Does it score Advantage+ Shopping creative?
Yes. Advantage+ Shopping Campaigns generate creative variants you may not fully control. The analyzer scores the source you submit and flags variant-friendliness — audio licensing, safe-zone interaction, composition stability under variant generation, and brand-safe risk. The cut should survive the variant pipeline, not just stand alone.
Does the DTC affiliate / off-platform link mode work for Facebook?
Yes. When DTC affiliate signals are detected (link-out copy, discount-code phrases, FTC disclosure), the rubric reweights for Facebook-native affiliate mechanics: CTA-button placement and copy get heavier weight, the Feed-vs-Reels placement decision is scored, and FTC disclosure timing is enforced. Facebook's Shop Now / Learn More CTA real-estate scores hardest for direct-response.
Is there a free tier?
Yes. Free account: 3 Quick Checks + 1 Deep Dive per day (1 Quick Check/day anonymous). Pro $49/mo: 10 Quick + 10 Deep per day, full Deep report, saved history. Agency $199/mo: 100 analyses per day, brand kit, drafting workbenches, API access, team seats.
// RELATED_GUIDES
Facebook ad strategy guides
// READY_TO_SCORE
Drop your Facebook ad below and run the scoring.