For Supplement brands
Short-form ad review built for supplement brands.
Supplements are the most compliance-exposed category in short-form. We score claim risk, mechanism clarity, and whether your ad sells a feeling you can't legally promise.
// WHERE_SUPPLEMENT_BRANDS_LEAK
What we see supplement brands get wrong in short-form ads.
Claims that invite a takedown
'Cures', 'treats', 'melts fat' — platform policy and the FTC both punish these. One flagged ad can burn the whole ad account.
Ingredient list as the pitch
Nobody buys ashwagandha; they buy sleeping through the night. Lead with the felt outcome, support with the ingredient.
Testimonial with no substantiation
A creator swearing it changed their life, with no disclosure and no typical-results context, is a legal exposure dressed as social proof.
// QUICK_WINS
Five fixes you can ship today.
- 01.Swap disease-adjacent verbs for experience language ('supports', 'helps you feel')
- 02.Lead with the moment the problem shows up (3pm crash, 2am ceiling stare)
- 03.Show the ritual — when and how it's taken — so the habit feels real
- 04.Put #ad and any required disclaimer on screen, not just in the caption
- 05.One product, one promise per ad; multi-benefit ads score lower on clarity
// WHAT_WE_SCORE_HARDEST
For supplement brands, these three carry the most weight.
- Policy / claim risk
- Outcome-first framing
- Disclosure placement
Score your next supplement brand ad now.
1 free Quick Check a day — no sign-up required.
SCORE MY AD