For Skincare brands
Skincare ad review for TikTok, Reels, and Shorts.
Skincare buyers are the most ingredient-literate audience in ecommerce. We score whether your ad respects that — texture shots, routine placement, and results framing that survives scrutiny.
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What we see skincare brands get wrong in short-form ads.
Results shot in different lighting
A before/after where the lighting changed reads as manipulation to this audience. They will say so in the comments, publicly.
No routine placement
Skincare buyers think in steps. If the ad doesn't say where the product sits (after cleanser, before SPF), they can't picture buying it.
Ingredient name-dropping without a why
Saying 'niacinamide' isn't a pitch — this audience knows what it does. Say what percentage and why yours is formulated differently.
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Five fixes you can ship today.
- 01.Texture shot in the first 2 seconds — the swatch is the hook
- 02.State the routine step on screen ('step 2, after cleansing')
- 03.Match lighting and angle exactly on before/after frames
- 04.Name the skin concern in the first line, not the brand
- 05.Include a realistic timeline for results ('week 3 is when I noticed')
// WHAT_WE_SCORE_HARDEST
For skincare brands, these three carry the most weight.
- Before/after honesty
- Routine clarity
- Ingredient credibility
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