For SaaS brands
Short-form ad review for SaaS.
SaaS teams port webinar energy into a 30-second format and wonder why it dies. We score whether your ad shows the product doing the job — screen, workflow, outcome — before the viewer scrolls.
// WHERE_SAAS_BRANDS_LEAK
What we see SaaS brands get wrong in short-form ads.
Feature tour instead of a problem
Nobody scrolling has ever wanted a feature. They have a Tuesday-afternoon problem. Open on the problem in the user's own words.
Unreadable screen recording
A full desktop crammed into a vertical frame is illegible. Crop to the one interaction that matters and zoom until it's undeniable.
CTA asks for a demo call
A 30-second ad earns a free trial or a template click, not a 45-minute sales call. Match the ask to the trust you've built.
// QUICK_WINS
Five fixes you can ship today.
- 01.Open with the painful workflow, not the product ('still doing this in spreadsheets?')
- 02.Crop screen recordings to one action; zoom past the point of comfort
- 03.Show the before-state and after-state of the actual work artifact
- 04.Say the time saved as a number, on screen
- 05.CTA to the lowest-friction next step — trial, template, or free tier
// WHAT_WE_SCORE_HARDEST
For SaaS brands, these three carry the most weight.
- Problem-first hook
- Screen legibility
- CTA friction match
Score your next SaaS brand ad now.
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