For Course creators
Ad review for online courses and digital products.
Course ads carry guru baggage — rented Lambos poisoned the well. We score credibility signals, promise plausibility, and whether the ad teaches one real thing before it asks for anything.
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What we see course creators get wrong in short-form ads.
Income claims without receipts
'$10k months' framing triggers both FTC scrutiny and viewer skepticism trained by a decade of course-guru ads. Specific student outcomes, disclosed and typical-results-framed, work harder.
All promise, no proof of teaching
The strongest course ad IS a tiny lesson. If the viewer learns nothing in the ad, they have no evidence they'll learn anything inside.
Credentials nobody asked for
Leading with your bio is a hook killer. Lead with the student's problem; the instructor's story earns a beat later, if at all.
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Five fixes you can ship today.
- 01.Teach one genuinely useful thing in the first 15 seconds — the ad is the sample
- 02.Show real student results with names/handles (with permission) and honest framing
- 03.Replace income claims with skill claims ('edit a video in 20 minutes')
- 04.Address the top objection out loud ('no, you don't need an audience first')
- 05.CTA to a free piece of the curriculum, not a webinar funnel
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For course creators, these three carry the most weight.
- Teach-first hook
- Claim plausibility
- Proof quality
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