For Local services
Short-form ad review for local service businesses.
Plumbers, detailers, med spas, contractors — local ads don't need to go viral, they need to reach 5,000 nearby people and feel trustworthy. We score local signaling, proof-of-work, and booking friction.
// WHERE_LOCAL_SERVICES_LEAK
What we see local services get wrong in short-form ads.
No location signal
An ad that never names the city or region wastes spend on viewers who can never buy. Say where you work in the first 5 seconds, and put it on screen.
Stock footage instead of real jobs
Local buyers are hiring YOU, not the category. Stock clips of someone else's crew erase the only differentiation you have — your actual work.
Hard-to-book CTA
'Call during business hours' loses the 9pm scroller who just found their leak. Link a form or booking page that works when the ad is seen.
// QUICK_WINS
Five fixes you can ship today.
- 01.Name the service area in the first line and on screen
- 02.Show real job footage — the satisfying middle of the work sells it
- 03.Put a face and a first name on the business; local trust is personal
- 04.Price-anchor where you can ('driveways from $180') to prequalify clicks
- 05.CTA to a booking link that works at 9pm, not a phone number
// WHAT_WE_SCORE_HARDEST
For local services, these three carry the most weight.
- Local signaling
- Proof-of-work footage
- Booking friction
Score your next local service ad now.
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