For Game studios
Short-form ad review for games.
Gamers can smell a fake gameplay ad in one frame — and they hold grudges. We score gameplay honesty, moment selection, and whether your hook shows the reason to play or just the cinematic.
// WHERE_GAME_STUDIOS_LEAK
What we see game studios get wrong in short-form ads.
Trailer footage, not gameplay
Cinematics get views and installs that bounce. Worse: 'not actual gameplay' is the most-quoted comment format in gaming ads, and it follows the brand.
The wrong 15 seconds
Opening on the tutorial or a menu wastes the hook. The clip should be the moment players screenshot — the clutch, the absurd physics, the boss drop.
Genre unclear
If a viewer can't tell in 3 seconds whether it's a roguelike, a merge game, or a shooter, the right players scroll past with the wrong ones.
// QUICK_WINS
Five fixes you can ship today.
- 01.Use captured gameplay — the exact build players will get
- 02.Open mid-action at the most clippable moment you have
- 03.Show the core loop once, fully, within the first 10 seconds
- 04.Put genre signals up front (UI, camera, mechanics) for self-selection
- 05.Player-voice narration ('I did NOT expect that to work') beats announcer copy
// WHAT_WE_SCORE_HARDEST
For game studios, these three carry the most weight.
- Gameplay honesty
- Hook-moment selection
- Genre clarity
Score your next game studio ad now.
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