For Food & beverage brands
Food and beverage ad review for short-form.
Appetite is visual and fast — you have two seconds to make someone hungry or thirsty. We score the crave shot, the taste proxy, and whether the ad answers 'where do I get it'.
// WHERE_FOOD___BEVERAGE_BRANDS_LEAK
What we see food & beverage brands get wrong in short-form ads.
The crave shot arrives late
Brand story first, food second is backwards. The pour, the pull-apart, the first bite — that's the hook, and it belongs at second zero.
No taste proxy
Viewers can't taste the ad. Sizzle audio, steam, crunch, and a genuine first-bite reaction are how taste travels through a phone.
No answer to 'where'
Appetite decays in minutes. If the ad doesn't say where to buy it — aisle, city, link — the craving gets spent on whatever's in their kitchen.
// QUICK_WINS
Five fixes you can ship today.
- 01.First frame: the most appetizing single shot you have
- 02.Keep the eating/drinking audio loud and real — no music over the crunch
- 03.Show a real first-taste reaction, not a scripted 'mmm'
- 04.Put availability on screen ('in the freezer aisle at Kroger')
- 05.Close on the shot that started the craving — loop-friendly ads get rewatched
// WHAT_WE_SCORE_HARDEST
For food & beverage brands, these three carry the most weight.
- Crave-shot timing
- Sound design
- Availability clarity
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