For Apparel brands
Ad review for apparel brands running short-form creative.
Apparel ads fail on fit uncertainty, not desire. We score whether your ad answers the question every viewer is silently asking: how does this look on a body like mine?
// WHERE_APPAREL_BRANDS_LEAK
What we see apparel brands get wrong in short-form ads.
Static product on a hanger
Flat-lay and hanger shots hide drape, stretch, and fit — the three things that decide the purchase. Apparel sells in motion.
One body type, no size reference
Without the model's size and height on screen, the viewer can't translate the fit to themselves. That uncertainty is the abandoned cart.
The reveal comes too late
Try-on videos that spend 10 seconds on the package leak most of the audience before the garment ever appears.
// QUICK_WINS
Five fixes you can ship today.
- 01.Open mid-try-on — the outfit already on, then the details
- 02.Put the model's size and height on screen ('wearing M, 5'7"')
- 03.Show the garment moving: walk, sit, reach
- 04.Answer one fit fear directly ('doesn't ride up, tested')
- 05.Style it twice in one ad — versatility is a conversion lever for apparel
// WHAT_WE_SCORE_HARDEST
For apparel brands, these three carry the most weight.
- Fit demonstration
- Hook timing
- Size transparency
Score your next apparel brand ad now.
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