Score ad creative.
Before you spend.
Find out if the ad works before you put money behind it. Hook score, what to fix, how to fix it.
Works with TikTok, YouTube Shorts, Instagram Reels, and Facebook links. TikTok is analyzed from the full video with voiceover transcribed. Shorts, Reels, and Facebook fall back to cover image and caption — upload the file via the Video tab for a full read on any platform.
Paste a URL above to begin.
Paste a link and we'll fetch the video. Paste a script instead and we'll read it as text — up to 30 minutes.
Advanced — upload a video or image, or pick the format
// PAID_SOCIAL
Running paid social ads?
Score TikTok, Reels, and Shorts creatives before you spend.
Score an ad →
// AFFILIATE
TikTok Shop or affiliate creator?
FTC check, save-bait score, and an estimated commission on every post.
See the affiliate program →
// AGENCY
Running a team?
Shared quota, brand kit, drafting workbenches, and integrations.
See Agency →
// CREATOR_VALUE
Want to know your channel's worth?
Paste a profile URL and get a monthly earnings estimate with the math shown.
Get a value score →
How we score your ad
Calibrated against top-performing ads in 2026 — not vibes.
- Will it stop the scroll?We predict what percent of viewers will keep watching past the first 3 seconds — the make-or-break moment on any short-form feed. Above 30% is strong. Above 40% is the kind of ad that goes viral.
- Six-category reportHook, clarity, call-to-action, brand fit, native feel, and pacing — each scored 0-100 with a one-line reason that points at exactly what's working or what isn't.
- What kind of hook is it?We name the proven opening style the ad uses — pattern interrupt, curiosity gap, controversy, social proof, problem-solve, or a value promise. Or 'none', which means it's not really hooking anyone.
- What kind of ad is it?Talking head, testimonial, unboxing, before/after, get-ready-with-me, point-of-view, demo, founder pitch, skit, tutorial, or list. The format the algorithm sees you using.
- 10 performance predictionsHook rate, hold rate, completion rate, average watch time, engagement, saves, comments, shares, follows, click-through. The numbers you'd see in your ad manager — but before you spend.
- Production readDoes it look like a real person made it on their phone, or like a TV ad ported over? Are the captions readable with sound off? How busy are the brand graphics? How fast are the cuts? All scored.
- Algorithm signalsHow likely is the platform to push the ad into discovery? Is it riding a trending sound? Are the hashtags pulling weight? Does the first frame stop a thumb? Could this run as a boosted paid post?
- Rewrites, ready to useThree hook variants, a new caption, and three CTA options — written in the voice of the original ad. Plus shot-list edits so you know exactly what to re-film. Copy and send to your editor.
- Risk flagsWe catch things that get ads rejected: unsubstantiated medical or financial claims, missing before-and-after disclaimers, copyrighted music, generic dropshipper templates, deceptive hooks.
The Ad Bench uses Claude, Anthropic’s AI, to score your creative against a calibrated rubric of 2026 platform benchmarks — hook strength, clarity, brand fit, native feel, and call to action. The same input produces the same score. Predicted metrics and projections are the model’s estimates, not guarantees; actual results depend on audience, budget, timing, and factors outside our control.
Know what will perform before you waste your time.
We give you notes you can act on right now — built from watching what actually works in 2026. Fix what’s broken. Ship ads that perform.
Drop your ad. Any format.
Upload a video, paste a video link, drop in an image, or just paste your script. We handle the rest — no software to install, no account required to try it.
It scores each ad on its own terms.
We tuned it on what actually works in 2026 — not on old marketing textbooks. A short-form video gets scored on its first three seconds, whether it works with the sound off, and how real it feels (clips that look like a TV ad get marked down). A static, marketplace, or display ad gets scored on what matters for that kind of ad instead.
Specifics. Not platitudes.
A score, three rewritten hooks you can use immediately, a fixed caption, three call-to-action options, shot-by-shot edits, and a list of ads that already work in your space — with exactly what they're doing that you aren't.
// PLANS
Free to try. $49/mo to go deep.
Pro $49/mo · Agency $199/mo. No credit card to try.
What happens to the ads you submit
- Your videos and images are stored at random, unguessable web addresses. Nobody can stumble onto them.
- Anthropic’s commercial API terms forbid training on submitted data.
- OpenAI Whisper is used to transcribe voiceovers, then the audio is dropped.
- ElevenLabs voices Submissive Chicken, and Brave Search only powers optional creator-context enrichment.
- We don’t keep an analytics fingerprint of your ads.