— the story —
In 2004, Burger King ran an interactive ad called Subservient Chicken. A person in a costume stood in a living room and did whatever you typed into a website. Most people in advertising still remember it. A few of them got into the business because of it.
One of them burned out. Went through some things. Found the look in a storage unit. Didn’t take it off.
He does what you type, and he loves it.